DESIGN What is a "Bulls Eye?"

The very center of your art, just because it is in the middle, makes it very, very noticeable. I like to call the center of one’s art the “10x spot” or the “bulls eye.” It is not too much of an exaggeration to state that the middle of your art is 10 times more noticeable than any other place in your art. This is crucial to know, because if we place something in the center, the viewer will notice it, almost above all else. Additionally, if we add high contrast and size, or detail to this shape, it will become distractingly noticeable, making the rest of the art almost unseen. The viewers' eyes will stay in the center, and be unable to visit and experience any of the other areas you have developed in your art. It's powerful to let the viewer see all the areas of your art, not just one.