UNDERSTANDING ART GALLERIES (Suggested for Stage Five: Flow)
This Inspiration interview is with Bay Area Gallerist Jen Tough. She is the owner of the highly respected Jen Tough Gallery in Benicia, California. Jen brings a high level of creativity to the marketing of art through her inventive Pop Ups, collaborations, artist collective approach to art fairs as well as her beautiful, contemporary gallery exhibitions. This conversation is a fact-finding mission to help you better understand the nuances of approaching galleries, relationship building and progressing your career in the quickly changing art market.
In this interview you will learn:
• Most artists overprice their work. It’s better to start lower and raise prices later.
• Some do’s and don’ts of approaching galleries
• The importance of knowing who your market is and why people buy your work
• The benefits of Collectives as an alternative to traditional galleries
• The most important factor for an emerging artist is to get your work out there in the world. Prints can be a good way of doing this.
• Collectors want connection with artists
• Artist statements, sizes of works, exclusivity, percentages of sales, and more!
https://art2lifeacademy.com/inspiration-34-gallerist-jen-tough/